Aim of The Creative Media Sector Report Guideline

The Creative Media Sector Report Guideline will help Junior Content Producer Level 3 apprentices, with researching the creative and media sector, the different industry, as well as regulations, work opportunities. I would suggest you prepare a creative media sector research for your portfolio, so you demonstrate that although your hold creative roles in a non-creative organisation, you understand the sector as a whole, and have explored and looked at opportunities and understand the different industries, clearly making a difference between the charity, private, and government organisations. What your report should cover:

  • Demonstrates a basic understanding of the culture of creative media organisations, and awareness of the wider industry and their role in it.
  • Demonstrates a sophisticated understanding of the culture of creative media organisations; good knowledge of the wider industry and a considered appreciation of their role in it

One topic of discussion that will come up at the end point assessment is your understanding of the UK/Global creative media Industry. You should be able to discuss:

  • Your understanding of the sector and where your role fits
  • Where you want to be working within the creative and media sector
  • The different contracts of work in the creative media industry
  • The different organisations that can support your growth and demonstrate your professional skills and knowledge
  • The Rules and regulations in the Creative Media Sector
  • You should be able to clearly explain your organisation sector; travel & tourism, education, healthcare, information technology, manufacturing, construction, finance and banking, government, transport and logistics, retail and wholesales with specific industry information. When discussing the sector ensure that you are listing a few regulations you have to adhere to (production of goods, consumer protection etc…drop the knowledge), demonstrate that you can clearly identity your business (objective, B2B or B2C, products/services)
  • You should also clearly demonstrate that you the difference between sector and Industry

Although the Creative Media sector was a booming sector with a promising growth since 2010 (because of gaming and interactive industries as well as tech developments), we are now facing a difficult economic climate and discussing numbers might not be fair, as some industries within this sector will thrive while others will not. But you can discuss your awareness of growth from 2010 up to COVID-19.

One thing to remember discussing is that you are aware of the issues the sector will be facing with the COVID-19 restrictions, you should be expected to discuss which areas in the sector will see growth and which ones will see a decline. But at the minimum, you should remember the devastating possible yearly projected income, and job loss ( When looking at job loss for 2020/2021, you should be researching individual industries, the print industry will suffer more than the digital industry, and the interactive media industry should be thriving (only a small section web and app dev but not interactive art and media). The gaming industry has been impacted on consoles and technology development, however, games producers (interactive software and design) and the E-Sport industry sow a rapid growth in revenues.

Creative Media Industries

There are so many job roles in the Creative Media Sector, the best way to explore will be looking at the different industries:

Graphic Design Industry: the main role that comes to mind in this industry is Graphic Designer, however, you have to push your research into where we can find Graphic Designers, and the skillset and knowledge they need to earn a living. Although when we think of Graphic Design we automatically think of advertising; Graphic Designers don’t just work in advertising agencies. Some organisations, like to have their inhouse graphic, multimedia and digital design departments and only consult contractors and advertising agencies when needed. In the UK the Graphic Design Industry encompasses web and interaction design, corporate branding and advertising, print and Illustration. UK has seen growth with the pandemic, and the sector is leading in Europe, UK sees this sector as a thriving and growing sector with and total revenue of . Different roles that you could research based on where you want to go are web designer, illustrator, You can find more about the graphic design industry in the US (2020) here:

Gaming Industry: The UK gaming industry is worth £5.7bn, based on BBC. Despite the alt of consoles and hardware components production (Covid19) the industry is seeing growth in online gaming, downloads, and in-app purchases, and momentum is high now. Creative media roles you can explore in the gaming industry are: CGI and Visual Effects, animation, game story and scriptwriting, interaction designer, game world developer, game concept artist, game storyboarding artist

Broadcasting Industry: only includes TV and Radio, you should be able to at least be able to differentiate between the broadcasts channels in the UK, public and commercial channels, also show some understanding of the different distribution models (pay per view, subscription as well as who are the major players in the UK (Sky, ITV, BBC, Viacom, etc). Market size for this industry is about Market £14bn, you should be able to also research and discuss the market growth. Some of the roles you can explore in broadcasting: camera operator, producer, director, news report correspondent, TV presenter, radio DJ, sound engineering, light engineering. Interesting read on Diversity and equal opportunities in broadcasting. With my experience in Creative Media in French Broadcasting, I won’t be able to help with the research in Radio broadcasting in the UK.

Performing Art Industry: apart from art performance-related jobs, there are opportunities in art direction, costume production, stage production, PR, event management, light production, multimedia installations, Play/film scripting, publications, photography, music and sound effect production, advertising (trailers, posters etc….)…. This year the Performing Arts Industry has suffered, however, in response to COVID 19, some organisations and artists have explored different types of event organisations, online, displays (i.e. Notting Hill Carnival 2020 was an online event).

Other industries within the creative media sector your could explore are the:

  • Art & Craft industry
  • Architecture industry
  • Web design industry
  • App Design industry
  • Advertising and Marketing Industry
  • Multimedia/interactive/new media industry

The main point about the above research is to support with arguing facts and figures about the Creative & Media sector, fact you could research about each industry:


The culture of creative media organisations

For sure the culture of the creative media sector is every changing, with developments in technology. People adapt their role based on technological change, for multimedia producers can easily become content producers adapting their skills to knew technology, graphic designers adapt to digital design, and video editors might find it easier now to edit digitally as opposed to using film media.

When looking at the culture of the Creative Media Sector it also important to understand how different organisations work:

  • Publicly funded organisations such as the BBC will have more constraints on both government regulations and public demands on broadcasting. Commercial organisations might have more control over what they can broadcast.
  • The creative media sector is made of a large freelance workforce, as a freelance worker, there are opportunities in contracting and sub-contracting.
  • Freelancing opportunities are huge, with platforms such as people per hourworksome some content producers (contracted full or part-time depending on contract closes) can take extra work for extra income.
  • Some roles in the creative media sector are convenient, people can work from home dealing with clients and projects remotely, providing you have the right technology


The Creative Media Sector Report Guideline aims to help you start your research so you can compile some form of evidence that demonstrates your knowledge of the sector, but also that you are also able to make choices in your career decisions, and development.

There will different types of questioning from the EPA, so make sure that you:

  • understand the creative media sector, and at least media production, animation, graphic design, web, interactive media and app development. gaming and advertising
  • have a cv ready to show that you have prepared for your next step, your cv should reflect your next move
  • are aware of the different types of contracts in the creative media section (full time, part-time, freelance, contracting and sub-contracting)
  • that you know about different employment polices and regulations, particularly health & safety (different industries require different policies, for example some creative media workers require to work with protective equipment), and also make sure you are fully aware of the different issues with equality and diversity

Questions you should be ready to answer;